We enable growth stage startups to improve their survival rate, achieve repeatable, scalable, and measurable growth to Lead Not Lag.
The Bureau of Labor Statistics, as reported by Fundera, states that approximately 70% of businesses will fail within ten years. Failure can be traced to inefficient go-to-market strategies, gaps in leadership and misaligned vision, values and culture. We exist to help growth start-ups thrive in a dynamic economy with the right people, operations and strategy.
We partner with Founders, CEOs, CROs, VP of Sales in enterprise B2B SaaS organisations with a focus on Go-To-Market. We help accelerate sustainable results, minimise errors and guide the strategy for short, mid and long term goals.
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We assess the current state of your sales and marketing GTM strategy against your business and revenue goals. We partner with you to build executable actions for sustainable growth & profitability.
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A business is only as effective as its leadership team. We work with you to build an aligned, competent and committed leadership function that will help achieve lasting success through 3 types of workshops.
1. Accelerate Results through Coaching, Competency Development & Communication
2. Accelerate Results through DEI
3. Accelerate Results through people Centred Leadership
Our core values underpin everything we do. It is our guiding light in delivering consistent and blue-ribbon results for our clients.
Our client’s goal is our goal
Excellence is our measure
Accountability is our way
Integrity & Trust is our how
We are a management & strategic consulting firm with diverse global business consultants with over 17 years of experience. We have deep proven experience in creating sustainable growth and competitive advantage to help businesses build solid foundations for successful and profitable scale-up.
I am passionate about driving positive & sustainable growth in people, businesses, and processes. Having spent over 17 years in companies like Oracle, Meta, LinkedIn, Pluralsight, and Udemy, I have excelled in improving bottom and top-line performance in SMB segments globally.
Most recently, I grew an SMB business unit from $2M ARR to $25M ARR in just over 2 years. I have also coached several startups in Techstars to help guide their strategy and growth. As an operating partner, I understand the challenges and strategies for success across large enterprise, SMBs and start-ups.
I am keen to help your business achieve the same and more.
When start-ups win, society wins!
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The key ingredient in enabling your success is our deep focus on you and your outcomes. Each member of our team are past business leaders and comes with real-world experiences to help you excel. Our teams are armed with strategies to bring clarity to chaos, deliver go-to-market plans, increase efficiencies, and executable actions for results. We engage in a multistep process aligning with your team at each phase:
To get a good understanding of your business context, challenges, opportunities, and desired outcomes, we spend time with your team engaging in research, ensuring alignment, and clarifying the problem statement.
Operating with clarity helps accelerate our implementation of the right solution. Working with your teams, we produce a documented solution and advisory services to get to desired outcomes quickly. We also implement the right metrics to measure success.
Having the right leading and lag measures in place cannot be overemphasized. Working with your teams, we put the right metrics in place to measure success. Through our advisory services, we analyze and evaluate the data to further iterate and improve on solutions.
The key ingredient in enabling your success is our deep focus on you and your outcomes. Each member of our team are past business leaders and comes with real-world experiences to help you excel. Our teams are armed with strategies to bring clarity to chaos, deliver go-to-market plans, increase efficiencies, and executable actions for results. We engage in a multistep process aligning with your team at each phase:
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
We are a management & strategic consulting firm with diverse global business consultants and executive coaches with over 17 years of experience. We have proven and deep experience in creating and sustaining growth and competitive advantage in marketing & sales, talent and leadership development to help businesses build solid foundations for successful and sustainable scale-up.
The key ingredient in enabling your success is our deep focus on you and your outcomes. Each member of our team is a past business leader and comes with real-world experiences to help you excel. Our teams are armed with strategies to bring clarity to chaos, deliver go-to-market plans, increase efficiencies, and executable actions for results. We engage in a multistep process aligning with your team at each phase.
"Abi is an outstanding leader when it comes to helping growth start-ups with their growth strategy and improving their revenue. I've engaged with her as Techstars mentor and the diverse expertise she has in leadership, sales, marketing and growth were a great combination that really made her insight unique"
"Abi understands how to lead in this modern world and knows how to motivate a culture of support, inclusion and competence. This woman is a force and paves a path for all great leaders. Abi sets the example and is someone I aspire to be like"
"Abi redefined my understanding of world class leadership. I had the privilege of working with Abi at Udemy as she expanded our EMEA territory for Udemy Business. Abi's team building, goal-focused frameworks benefited Udemy organization wide."
"I have witnessed Abi continuously motivate, inspire, and challenge the individuals around her to unlock their potential. One thing I value the most about Abi is that she elevates the people around her through her thoughtful yet direct approach to feedback"
"I had the pleasure of working with Abi at Udemy, a (sales) leader that puts to lead is to learn and to lead is to care at the forefront of everything that she does. Abi understands revenue is a team sport - I highly recommend her."
"Abi is an incredibly strong, effective, and thoughtful leader. We were so fortunate to have her join the team at Udemy and she has had such a huge impact on not only the EMEA team, but also the company. She is not afraid to share her voice, and is a fierce leader focused on diversity and women in the workplace. "
" Abi is is a smart, thoughtful leader. She takes the time to get to know team members and cross functional partners to better understand how to scale an organisation while keeping her team and our business top of mind. I thoroughly enjoyed working with and learning from Abi."
Here are some impact we have driven across diverse companies with our revenue growth, leeadership development and vision, culture & values offerings.
Abi is an incredibly strong, effective, and thoughtful leader. We were so fortunate to have her join the team at Udemy and she has had such a huge impact on not only the EMEA team, but also the company. She is not afraid to share her voice, and is a fierce leader focused on diversity and women in the workplace.
It's hard to believe we have never actually met in person but when I joined Udemy, We were able to quickly partner on enablement programs and specifically our global Emerging Leader Program where Abi showed up in several ways to build and facilitate impactful sessions and learning for our future leaders.
Abi is is a smart, thoughtful leader. She takes the time to get to know team members and cross functional partners to better understand how to scale an organisation while keeping her team and our business top of mind. I thoroughly enjoyed working with and learning from Abi.
I have witnessed Abi continuously motivate, inspire, and challenge the individuals around her to unlock their potential. One thing I value the most about Abi is that she elevates the people around her through her thoughtful yet direct approach to feedback.
Abi redefined my understanding of world class leadership. I had the privilege of working with Abi at Udemy as she expanded our EMEA territory for Udemy Business. Abi's team building, goal-focused frameworks benefited Udemy organizationally wide.
Abi understands how to lead in this modern world and knows how to motivate a culture of support, inclusion and competence.This woman is a force and paves a path for all great leaders. Abi sets the example and is someone I aspire to be like
I had the pleasure of working with Abi at Udemy, a (sales) leader that puts to lead is to learn and to lead is to care at the forefront of everything that she does. Abi understands revenue is a team sport - I highly recommend her.
My philosophy of leadership is that it's a life of service. I am a firm believer that I work for my employees and not the other way around. In the context of motivation, inspiration, accelerating produc...
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Why I no longer talk ‘just’ diversity? The topic of diversity, I believe, can be so simple yet so complex. While some feel it's just about giving equal opportunities to women, others have concerns tha...
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Some leaders today, either at work or in society, inherited leadership. Perhaps their parents were leaders of some sort, and it was automatic for them to take over the role. For o...
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I have been opportune to work with and learn from several leading organizations across the tech industry. I have worked with teams that achieved great su....
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The inner state of a person is reflected in their work and how they do their work.As a leader, if your team members are afraid to bring a problem or challenge to you as their leader, then there is a huge problem with y...
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